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Part 3 · Get the first customer. · Lesson 13 of 13

Churn is the real enemy

Why leaving customers end more small software products than a shortage of new ones, how to count it honestly at tiny numbers, and the three things that actually hold people.

This part needs an account

Part 1 of this course is free and needs no account, and it is the part that tells you whether to start at all. Parts 2 and 3 are on the Operator plan, $7/mo.

  • Part 2, Set it up — the accounts, the tooling, the pricing and the first thing you put in front of a buyer.
  • Part 3, Get the first customer — what to say, who to say it to, and what to do when it goes wrong.
  • Both parts in every course here, not only this one.
  • The rest of the Operator plan: the Growth-tier catalog, county-personalized playbooks, catalog search, and publishing your site at a live address.

Nothing here unlocks by waiting — there is no countdown and no drip. It is which plan you are on, and that is all it has ever been.

Join the waitlist — opens October 1Read part one instead