Which local services is Winnebago County, IL short of?

4 home-service categories, each counted per 10,000 residents and compared against the national rate. 1 has fewer businesses per resident than the country average; 1 has more. Counts include sole proprietors.

• Cleaning Services42 with employees + 722 without = 764 · 27.1 per 10k vs 32.7 nationally
  1.2× fewerFewer than average
• Pet Care23 with employees + 113 without = 136 · 4.8 per 10k vs 4.7 nationally
  ≈About average
• Exterior & Building Services10 with employees + 119 without = 129 · 4.6 per 10k vs 4.1 nationally
  1.1× moreAbout average
• Landscaping & Lawn Care103 with employees + 491 without = 594 · 21.0 per 10k vs 18.2 nationally
  1.2× moreMore than average

What this doesn't tell you: These counts measure how many businesses exist, not how many customers want one. Fewer of something can mean an opening — or that there is less local demand for it. Treat a low number as a lead to check, not a verdict.

Sources: US Census County Business Patterns ↗ (businesses with employees) and Nonemployer Statistics ↗ (sole proprietors). Every figure here is the two added together.