1. The listing
Heavy at the start, light afterwards. You go through the listing the way a guest deciding between four places would.
- The title says what the place is and where, not what it is called.
- The first photo is the best room, lit, shot in daylight, straight.
- The description answers what guests would otherwise message about — parking, stairs, wifi, check-in method, whether the sofa bed is really a bed.
- Every amenity that exists is ticked. Guests filter on amenities, and an unticked box removes the listing from those results entirely.